Why Use a Property Photographer


In Melbourne, one of the most common questions I get asked by owners and agents is: “Why should I hire a professional photographer?” The answer is simple: the person interested will see your home as more appealing. I’ve always thought that it’s one of the best ways to get the most out of your real estate investment.

In this blog post I will primarily discuss the primary advantage, to receive more clicks and attention on the internet, to gain a high selling price.

Does Professional Real Estate Photography Attract a Higher Sale Price?

The ability to capture the true beauty of a property is essential as a vendor. But does having quality photos really attract a higher sale price?

Yes. Hiring a real estate photographer will make your home look better than it would DIY. This is because the photographer will be able to capture the true beauty of the home and create a professional image that will help you to sell it.

If you put yourself in the purchaser’s shoes, in the internet age, the first glimpse of your home are the image online, only then do they decide whether to inspect. We love looking at things with our eyes. That is why so many agents insist on hiring an expert when starting their marketing campaign. It gets results and people notice the difference.

We can capture the true beauty of your home and ensure that it looks its best for the viewing public. It is an essential part of selling a home. It is the key to creating the right impression. If you have a house with an amazing location and a wonderful view of the coast, and decide to take the photos yourself, then you may be missing out on the chance to sell it.

We have an array of lenses to capture your home in the best light and quality. This increase prospectors, increasing offers, and increases your negotiating power! Also don’t forget we need an edge on your competitors, other owners selling in the neighbourhood.

What Does the Research Say?

So the last section didn’t really back anything up with facts. So here they are:

National Association of Realtors’ Home Buyers and Sellers Generational Trends report out of the US, which has a similar property market as Australia states 76% of real estate agents hire professional photographers for their listings. That’s more than three quarters of participants!

The study states that how to market using professional real estate photography is key to the property sale, “We do believe educational institutions and bodies should take greater responsibility in training listing agents as to how to go about marketing a home for sale or lease”, including “training should include sections on what constitutes professional photography.” The agent should be able to pick and choose the best for the campaign.

600 real estate agent participants in Australia found that 89% say great photography brings in more interested buyers, and 52% of agents state it results in achieving an increased sale price for the vendor. It is important to achieve the advantage online against the thousands of competitors. It is one of those things that just needs to be done.

So There You Have It!

This blog post only discussed traditional standard photography. Real Estate Photography Melbourne offers many more services that can be used to enhance the selling and renting process of your home or investment. We offer our services across the Melbourne metropolitan region.

To learn more about these services, visit our pricing list. As always, thanks for reading and we’d love to hear from you if you had any other questions!

This home might not done as well without property photgraphy.
Comments are closed.